Pheel the Love!
How the Most Powerful Force in the Universe Builds Great Companies — Phillie Phanatic Style!
By Tom Burgoyne and Evan Marcus
Be loving. That's the fundamental message of Pheel the Love!
Can love — the most powerful force in the universe — also be the most powerful force in business? Told through the eyes of the Phillie Phanatic, the most successful and beloved mascot in all of sports, and Tom Burgoyne, who has been the Phanatic for nearly 30 years, this book makes the business case for love: companies on Fortune's 100 Best Places to Work list consistently outperform their peers by about 2-to-1, with better discretionary effort, loyalty, safety records, and reputation.
Presented as a light-hearted, instructive conversation between Tom Burgoyne and Evan Marcus, Pheel the Love! shows how love — infused into people, products, processes, and profits — unlocks the fullest potential of an organization.
Who It's For
Business leaders, HR and culture leaders, and anyone responsible for customer or employee experience who wants a genuinely entertaining, practical way to build loyalty from the inside out.
What's Inside
- The business case for love — the hard data on engagement, loyalty, safety, and reputation
- The DNA of Love™ — the underlying framework
- 7 powerful principles for creating and sustaining love in an organization, including "The Big Smooch"
- Real examples of Phanatic-inspired principles already at work — companies like Vanguard, WAWA, and Wegmans
- The LOVE-15™ — a questionnaire for assessing your organization's current "love quotient"
Bring It to Your Organization
Pheel the Love! is also available as a keynote and workshop:
- Pheel the Love!™ Keynote — how the Phanatic inspires fierce loyalty and drives revenue, and the business case for love
- Loyal, Loving Fans for Life!™ Workshop — a scalable half-day to full-day session for building customer and employee loyalty, Phanatic style
Pheel the Love Keynote Highlights
What People Are Saying
“Behind that green fur is the best mascot in sports and a heckuva businessman.”
“Tom Burgoyne has written many wonderful books about his alter-ego, but none reveals the heart of the Phanatic quite like this one.”
“Pheel The Love! is a happy book, full of love for all.”
Continue the Journey
See the full Pheel the Love!™ keynote and workshop offerings →
ISBN: 9780692884300
Authors: Tom Burgoyne and Evan Marcus
Pages: 192
Published: 2016 (republished May 2017)
Publisher: Daniel James Publishing
Get the Book on Amazon
