Strategic Planning Playbook: A Crowdsourcing Approach to Achieving Strategically Smart

Strategic Planning Playbook: A Crowdsourcing Approach to Achieving Strategically Smart brings DillonMarcus's Focus™ methodology to the page, giving leaders a practical guide to building a strategic plan their organization actually helps create — and is therefore motivated to implement.

The Problem This Book Solves

Many organizations struggle with lack of buy-in: staff want to do the right thing, but priorities keep shifting, plans feel watered down, and planning sessions leave participants unsure what to do differently the next day. This book lays out an approach built to fix that.

What's Inside

The book walks through DillonMarcus's crowdsourcing approach to strategic planning — assessing an organization's current market position, identifying and prioritizing key indicators of organizational health, and building a dynamic strategic playbook centered on the "vital few" initiatives that matter most. It also covers how to clarify individual goals, roles, and responsibilities so the plan translates into action.

Why Crowdsourcing Works

Rather than a plan drafted behind closed doors by a handful of senior leaders and handed down to the organization, this book shows how gathering feedback and input from staff, clients, Board members, and industry experts produces a plan smartly informed by the people closest to the work — and one the organization is ready to embrace because they helped build it.

Who Should Read This Book

This playbook is written for CEOs, senior leaders, and strategic planning task forces looking for a structured, repeatable process for building a strategic plan that gets real buy-in — whether as a standalone resource or alongside DillonMarcus's Focus™ consulting engagement.

Frequently Asked Questions

Is this book connected to DillonMarcus's Focus™ program?

Yes — the Strategic Planning Playbook is built on the same crowdsourcing methodology behind DillonMarcus's Focus™ strategic planning engagement.

Who is this book written for?

CEOs, senior leaders, and strategic planning task forces looking for a practical, repeatable approach to building a strategic plan the whole organization will support.

Can this book replace a facilitated Focus™ engagement?

The book gives readers the core methodology and can be used on its own, though many organizations pair it with a facilitated Focus™ engagement for hands-on guidance through the process.

Find Strategic Planning Playbook on Amazon, or learn more about the full Focus™ engagement.